
Broadway Books, an independent bookstore in Portland, Ore., had the best
holiday season in its history after the owner's son tweeted that he
would buy a burrito for anyone who spent more than $50 at his mother's
store.
From a story in the Christian Science Monitor...
When Dyer’s son Aaron Durand learned that his mom’s bookstore might
not make it, he decided to do something about it. Durand wrote a blog
post in a last-ditch effort to save his mom’s bookstore. The post read,
“I have a credit card that has $1000 left of credit on it and I want to
spend that money helping people get to my mom’s store.” He promised to
buy a burrito for...